I help businesses figure out where AI actually fits.
Not every problem needs a model. I'll tell you which ones do — and build the ones that matter.
What I do
AI Strategy & Integration
I audit your workflows to identify where AI creates measurable ROI and where it's just noise. From LLM implementation to automated decision engines, I build the bridges between models and your bottom line.
Performance & Speed
Speed is a competitive moat. I optimize the entire stack — from database queries and CDN edge-logic to render pipelines — ensuring your systems are built for 2026 performance standards.
E-Commerce
Modern e-commerce requires more than a storefront. I architect headless and integrated solutions for Shopify and WooCommerce that handle massive scale, complex logic, and lightning-fast checkouts.
Custom Development
When the standard stack fails, I build the internal tools, APIs, and middleware that move the needle. High-performance, hand-rolled code designed to solve the problems off-the-shelf software can't touch.
I practice what I preach.
This site: zero frameworks, hand-rolled CSS, static HTML deployed to the edge. The result speaks for itself.
What people say
Doug is an amazing technical resource but also brings a creative thinking process to the team. Some of his ideas were so good that I felt the need to implement them almost real-time.
From day one it was clear that Doug had a vast range and depth of technical and business knowledge to bring to the table. He has always brought new ideas and new approaches to client problems.
